My brand is to find yourself no matter how long the journey may take. Enjoy your life and enjoy who you are. Everyone constantly asking about work and school. With my brand I want to make it fun and exciting for people. Life isn't about going to school, getting a degree, using that degree to get a job, and then with that money from your job pay bills. Its important to find something you love and create a career out of it while enjoying life as well. I chose this video because it demonstrates what I enjoy, which is sports. I want my brand to be informative yet fun. This youtuber, Joe Santago makes his videos enjoyable for the viewers. He uses his passion of making videos and ties what he enjoys, football to merge as one. What I want for my brand is the same. I want to enjoy what I do and have a good time while doing it. He uses Youtube as a platform to not only gain an audience but promote other businesses as well. Getting sponsored is important when creating a brand. I want my audience to be entertained and not just have them be informed. My brand will have entertaining topics and ideas that will benefit themselves and others around them.
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